InstaHeadshots Is Now Magic Studio: What the Rebrand Means for You
InstaHeadshots has officially rebranded to Magic Studio. Your account, headshots, favourites, edits, credits and teams all carry over automatically — you log in at app.magicstudio.com with the same email, and old instaheadshots.com links permanently redirect to the new site. This guide collects every fact from the official announcement so you know exactly what changed and what didn't.
We are an affiliate partner and may earn a commission from qualifying purchases. This does not change how we report the rebrand facts.
The short version: this is a name change and a platform expansion, not a shutdown or a migration you have to manage. The provider states everything stays where you left it — same login, same photos, same credits, same teams — while the product grows beyond headshots into a broader "personal AI photography platform".
What exactly happened
According to the official announcement at magicstudio.com/instaheadshots/, InstaHeadshots — the AI headshot service that started as an experiment in late 2023 and grew into a major professional headshot provider with tens of millions of headshots generated — has been renamed Magic Studio.
The provider explains the reasoning directly: customers increasingly wanted more ways to create great photos of themselves, and the InstaHeadshots name "was not doing justice" to that ambition. Magic Studio reflects the broader product being built: a personal AI photographer for professional, social, dating and other personal photos.
The headshot product itself continues. New professional headshots are created at magicstudio.com/headshots, and the workflow you may know from our how-it-works guide still applies.
What carries over automatically
The announcement is explicit that no user action is required and no downtime was planned. Everything below carries over automatically:
| Item | What the provider states |
|---|---|
| Account | Log in with the same email and sign-in method you used on InstaHeadshots.com — now at app.magicstudio.com. Google sign-in users keep using Sign in with Google. |
| Headshots | All headshots, edits and upscaled images are available exactly as they were. |
| Favourites | Headshots you marked as favourites remain accessible. |
| Credits & purchases | Purchased packs, available downloads and remaining credits carry over — nothing needs repurchasing. |
| Teams | Teams, members, invitations, headshots, credits and the dashboard continue to work. Admins and members log in with their existing email addresses. |
| Data policies | Privacy and data-retention policies are unchanged: your personal AI model is still deleted automatically after 90 days, and you can delete your account from Account settings. |
Do old InstaHeadshots links still work?
Yes — the provider set up permanent redirects, so nothing you bookmarked breaks:
- instaheadshots.com → permanently redirects to magicstudio.com/headshots
- app.instaheadshots.com → redirects to app.magicstudio.com
Existing links send you to the corresponding Magic Studio destination. This also means our coupon links continue to resolve to the right product page.
What this means for the AFFINCO10 coupon
Our affiliate link points at the provider's domain, which now permanently redirects to the Magic Studio headshots product. In practice:
- Clicking our link still lands you on the official headshots purchase flow.
- Apply AFFINCO10 at checkout as before and rely on the discount shown in the live order total — during any rebrand, offer eligibility can be adjusted by the provider without notice.
- If the code does not apply for an eligible individual pack, tell us and we will re-verify it.
Full application steps remain in our coupon guide, and the package maths in our pricing guide.
One caveat: two separate Magic Studio accounts can exist
Magic Studio already existed as a set of photo tools (Magic Eraser, Background Remover, Image Upscaler and others) before this rebrand. The provider is clear that the two account systems are not merged:
- Your former InstaHeadshots account lives at app.magicstudio.com (personal photos and headshots).
- An original Magic Studio tools account — even under the same email — remains separate, and activity, purchases or saved work will not appear across the two.
- The photo editor previously on the Magic Studio homepage is now at magicstudio.com/photo-editor.
If you log in and can't see your headshots, the provider's advice is: confirm you're using the original email and sign-in method, check the profile menu for other profiles, and contact support if they still don't appear.
What Magic Studio says is coming
Beyond the name, the announcement frames the rebrand as an expansion. The provider says to expect:
- A comprehensive platform — personal branding and photo creation tools in one place.
- More photo types — photos for social media, dating profiles and vacations, not only professional headshots.
- New AI workflows — including group photos and pet photos.
- The existing tool set — Magic Eraser, Background Remover, AI Image Generator, Image Upscaler, Background Blur and format converters continue at their current URLs.
We will update our review and pricing guide as the Magic Studio product pages evolve.
What you should actually do
- Nothing, for most people. The migration is automatic; your login, photos, credits and teams are already connected.
- Update your bookmark to app.magicstudio.com so you skip the redirect.
- Buying new headshots? Head to magicstudio.com/headshots (our discount link gets you there) and preview your first set before deciding on a download pack.
- Team admins: tell members to log in with the same email addresses they used before — invitations and dashboards work as-is.
- Can't find your photos? Check email/sign-in method and profile menu first, then contact the provider's support.
Rebrand FAQs
Is InstaHeadshots now Magic Studio?
Yes. InstaHeadshots officially rebranded to Magic Studio. The product continues under the new name with the same accounts, headshots, teams and credits carried over automatically.
Do I need to create a new account?
No. The change happens automatically with no action required. Log in at app.magicstudio.com with the same email and sign-in method you used on InstaHeadshots.
Do old InstaHeadshots links still work?
Yes. instaheadshots.com permanently redirects to magicstudio.com/headshots, and app.instaheadshots.com redirects to app.magicstudio.com.
What happens to my credits and purchases?
Nothing changes, per the provider: purchased packs, available downloads and remaining credits carry over automatically. No repurchase is needed.
Does the AFFINCO10 coupon still work?
Our link resolves through the provider's permanent redirect to the Magic Studio headshots product. Apply AFFINCO10 at checkout and rely on the discount shown in the live order total, as eligibility can change during a rebrand.
Is my data handled differently now?
The provider states the rebrand does not change privacy or data-retention policies: the personal AI model is still automatically deleted after 90 days, and accounts can be deleted from Account settings.
Sources and update note
All rebrand facts on this page were taken from the official announcement at magicstudio.com/instaheadshots/, checked on 1 September 2026. Product names, URLs, redirect behaviour and policies can change; confirm details on the provider's live pages.
Related guides
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InstaHeadshots Review for Professional AI Headshots
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Is InstaHeadshots Legit? What to Check Before Buying
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Same headshots, new name — still discounted
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